One of the main mistakes made in the online world is to identify web analytics with Google Analytics. This is just one of the most widely used tools (not necessarily the best). And it is that Google, which has in Spain a search market share of more than 90%, beyond our borders is not so strong, especially in countries of Soviet influence or Asian countries, where much less known search engines dominate the market, such as Yandex and Baidu.
Just as Google is not the only search engine, neither is its measurement tool the only one. There are many alternatives to monitor the behavior of a web page. This is the case of Matomo, Adobe Omniture, Comscore Dax, etc.
As an example, we list below only a part of the web analytics tools,both free and paid, that can be found on the market:
- Google Analytics: tracking visits and interactions. It has a heat map where you can see the links with the most clicks on the web.
- Matomo (formerly Piwik): the second best-known tool in the field of free web analytics tools. It is open source and free.
- Yandex Metrica: Russian web analytics tool, free, has even more functionalities than Google Analytics.
- Adobe Omniture: one of the most complete web analytics tools and widely used by the big media. It is paid and has a high cost.
- Dax Comscore– Paid tool for measuring large-scale sites. Used only by large companies because of its high cost.
- Kissmetrics:specially adapted for tracking ecommerce sites. The most basic plan starts at $200.
- Crazy Egg: tool to visualize the place and the number of clicks that users make. It is paid, but its cost is not high (9 dollars / month the basic plan).
- Feng-gui– Simulates human vision and creates predictions about how the human eye will act before the site. It charges monthly and for each image on which the analysis is performed.
- Inspect-let: Video records user sessions, so that their browsing pattern can be analyzed. It has a free plan with a limit of 100 sessions.
- Mouse Flow:Record sessions and make heat maps pointing out the points with the most interactions by users. Their free plan includes 100 sessions.
- Lucky Orange:real-time analytics, heat maps, form abandonment, with a basic plan that starts at $10 a month.
- Indicative: measurement of websites and apps, with a powerful integrated dashboard tool.
These are just a few of a long list (we have left many). And now, do you still think that web analytics is Google Analytics?