Tutorial to install Matomo (formerly known as Piwik)

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Matomo,formerly known as Piwik, is today one of the most widespread web analytics tools, with more than one million installations. It is an OpenSource tool, with an important community of developers behind it, which guarantees its evolution in a world as changing as the online sector. Matomo has in its totally free version more than enough basic functionalities to address advanced measurement projects. It also has a marketplace with plugins, such as session recordings, measurement of forms, videos, etc. that allow an even more sophisticated measurement.

Is Piwik the same as Matomo?

Basically yes. All there has been is a name change to put an end to the confusion between the old one. Piwik,supported by its open source community, and Piwik Pro, a private company to which the use of the brand was assigned Piwik Pro,but it disassociated itself from the open source project and embarked on its own route, developing already closed solutions, providing premium and on-premise services to companies and with products such as Piwik Pro Tag Manager. With this new name, the OpenSource version of Piwik is renamed Matomo (Honesty in Japanese), and continues the same route he undertook 10 years ago, which perfectly sums up his mission: “Create, as a community, the leading open source digital analytics platform, which gives the user total control of their data”. If you didn’t know Piwik, or want to get an idea of what Matomo is like, you can try their demo on https://demo.matomo.org

Installation: On server or in the cloud?

Matomo provides an installable version on our own server, so that we can have full control of the tool and the data stored in it, since in no case do they go through third parties, guaranteeing the privacy of the data. There is, in turn, the possibility of contracting a cloud version with the company Innocraft, an installation hosted in the cloud provided by the company Innocraft, with plans ranging from € 7.5 per month. You can check their plans here: https://www.innocraft.cloud/ In this tutorial we will see, step by step, how to install Matomo on our own server.

How to install Matomo

Server requirements:

For your Matomo installation on your server to run properly, you will need to have the following

• Webserver such as Apache, Nginx, IIS, etc.
• PHP version 5.5.9 or higher
• MySQL version 5.5 higher, or MariaDB
• Extensions enabled in PHP pdo and pdo_mysql,or mysqli extension.

Discharge

First we download the .zip file from the official website: https://matomo.org or from this link The file just 18 mb.

Ftp upload

We unzip the file on our hard drive and upload it via ftp to a folder (midominio.com/matomo) or a subdomain (matomo.midominio.com)

Database configuration

On our server we will need to create a database, and a user authorized to access said database

Installation.

Next, it is enough to access with the browser to the directory or subdomain where we have made the installation and follow step by step the indications that are indicated:

Step 1:

Step 2:

System check: Checks if the accommodation meets all requirements. These requirements are not too demanding, although you may have to make (you or your hosting provider) some adjustment to the server.

Step 3:

We enter the data from the database:

• Server
• Log on (database user)
• Database user password
• Database name
• Table prefix (you can leave _matomo or put the prefix you want)
• Adapter: PDOMySQL

As a security measure, it is advisable to use matomo its own MySQL database with a unique username and password different from those of the rest of the hosted services.

Step 4:

If everything has gone well (surely yes), the database tables will be created automatically

Step 5:

It is time to create the Super User: the user who will have all the admin permissions within the Matomo installation.

Step 6:

To finish the configuration of the account we must enter the address of the first site to measure (later we can add new sites to measure with the same account). We will also select the time zone, as well as the option of whether or not it is an e-commerce site.

Step 7:

In this last step we obtain the JavaScript code that we will have to enter on our website, either directly in the code before the tag, or through one of the plugins that have already been developed for several CMS:

• WordPress: WP-Matomo Plugin
• Drupal: Matomo (Piwik) Web Analytics Drupal Module
• Joomla: Matomo Analytics (formerly Piwik Analytics) Joomla! extension

Step 8:

If everything has gone well, we come to the final page of the installation: We are ready to enter our new web analytics tool. As you can see, implementing this tool is extremely simple. At most you will have to make some query to your hosting that will be easily resolved, since it is not necessary any special requirement that is out of the ordinary. … And once the tool is installed on your server, and you enter the measurement code, you can log in with your administrator user and enjoy this very complete web analytics tool.

It may also be useful to review this related article: what is seo, to place connected concepts within a broader digital strategy.