Geolocation on the Internet

Geolocation on the Internet: How to appear on Google Maps

It is evident that today it is essential to make your business appear as much as possible on Google to achieve visibility on the internet and be able to reach as many customers as possible, now more than ever due to the millions of local searches that occur daily in Spain. Geolocation on the internet has meant a breakthrough in the world of web positioning.

One of the best ways to improve it is to make yourself visible through local seo positioning,when users use Google Maps looking for a product or service. In fact, currently 9 out of 10 users search for local companies through the Google search engine.

In this post we are going to see quickly and easily how to get your business to appear on Google Maps.

First of all, you should know that having your business registered with this service is completely free,it does not require any cost.

Google’s geolocation service, today called Google My Business allows that when a user does a local search on what you offer, you appear in this way in the Google search engine:

It will appear just below the Adwords ads, and the user will be able to easily locate your location, apart from being able to enter your website. For mobile devices you can activate the call option so that with a simple touch of the button they can contact you by phone.

The first thing to do is to enter Google My Business.

Once inside, you must log in with a Gmail account, if you do not have it, create it. It is advisable to use a company account other than your personal account.

Once inside, you will have to fill out a form with the following fields:

Finally, if you offer your products or services in the location of your customers you must check that box. Once everything has been filled in, accepted and sent, the company must be verified in order to access all the information and services of Google My Business.

It can be done by phone, or as is more common, by postal mailing; Google will send to the address specified a letter with the four-digit code that must be entered to carry out the verification of the company. There is also the possibility of mass verification for companies with more than 10 sites.

From the moment it’s verified, you’ll appear on Google Maps.

Having followed these steps, you’re all set and ready to start making yourself visible every time a user does a local search.

Advantages of appearing on Google Maps

The most important advantage of all is undoubtedly the fact that by creating an account on Google Maps you are obtaining a unique geographical presence and that it will make it easier for customers to find you and be able to contact you; In addition to this, having your company or business registered in Google Maps has great advantages such as:

    • Google Maps is the #1 application on the market in terms of GPS navigation.
    • Improve positioning at the SEO level, since it is a directory in which you leave your information, links … and all this always counts to appear as much as possible in the Google search engine.
    • Speaking of geolocation, you allow users not only to locate you but how to better get to your location, that is, you offer them the optimal route to reach you.
    • About 95% of users perform local searches, if they do it in your area and you are on Google Maps, they are likely to find you and see you directly.
    • You can do it without having to have a website, something relevant for all those SMEs that are still in the process of digitization.

Being on Google Maps is essential for any company or individual that offers services or products and wants to have a presence on the internet; much more so today with the growing competition that exists in more and more sectors.