seller account

Account suspended on Amazon. How to reactivate an account in Seller Central

You may have ever wondered what to do if you have a suspended Amazon account at Amazon Seller. Some of the reasons why your account may have been blocked is due to non-compliance with a sales policy or poor performance of your account (which could be due to several causes).

Amazon focuses a lot on the end customer and if the Marketplace feels that you have violated any of its rules, harming them, it may not want you to sell on its website. But if by mistake you have fallen in any of these cases, it has a solution. We give you the keys and reasons why Amazon might have suspended your Seller account.

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Reasons why you may have an Amazon Seller account suspended

Exist three major reasons by Amazon could suspend your account: the poor performance of the same, either because your shipments are not leaving on time or are being canceled; that you have violated their selling policies, such as buying fake reviews; or sell products that are not authorized.

Suspension due to low performance

What does it mean that my account has been suspended for poor performance? In our Seller account we find a series of statistics that indicate the performance of our account. If the percentages of these statistics exceed Amazon’s limit, our account would be at risk of being suspended.

When could this happen? At the moment in which we have a high percentage of orders with bad reviews or that have been returned. Another reason could be that the maximum shipping time has been exceeded. This means that we have shipped orders late.

Failure to comply with sales policies

For Amazon it is very important that all its sellers comply with the sales policies and the code of conduct. In Seller Central we can find the complete collection, but some of them are manipulations in reviews or false reviews making false orders to be able to make them. Create false or misleading content, attempt to influence search results or any other trap to manipulate any part of the sales or purchase service.

Sell unauthorized product

Amazon has a number of restrictions regarding products, not everything can be sold. This list is quite extensive and we can find it within their restriction policies. But if they detect that you have tried to sell some of the items on that list, Amazon could block your account.

In addition, if this happens to you taking into your account the fbastic of Amazon or FBA these can keep your stock and destroy it. This would also include money derived from sales of that product or products.

Amazon account suspended

Other reasons why Amazon might block your account

There are other types of problems that appear when two or more accounts are related to the same owner or company. This can happen for several reasons, such as a person opening a new account because with the previous one they have done badly.

But this is a bad idea because if Amazon detects that this has happened it will close both accounts. In these cases they also withhold the funds until you prove that there has been an error.

Although this is not the only case, since it could happen that two partners of the same business undertake separate paths and open two different accounts on Amazon. Here I would detect again that there are two different accounts for the same company.

On the other hand, it could happen that we have only one account but that we have opened it from another place with another IP. Here, Amazon would detect a suspicious connection and could also suspend your account.

What can I do to avoid having my account suspended

The first thing I need to do if Amazon suspends my Seller account is to follow these rules without exceptions. But if for some reason we have made a mistake and Amazon has suspended your account, the first thing you should do is stay calm. It is important to read well and understand the reasons that Amazon is giving us to have blocked our account. In this way we can send them a souvenir appealing the reasons why it is due to an error.

Steps to follow unlock the account

The first thing you need to do is change your account from Professional to Individual before you can start unlocking your Amazon Seller account. In the Performance section, in the account statement, you can see that Amazon has indicated the reasons for this suspension. This is where you should stop carefully and read the explanation well in order to appeal this situation.

It is better that you are direct and concise, indicating at all times what actions you are going to take so that the case does not happen again. It would be very convenient for you to also attend the webinars that Amazon provides from Seller University to be aware of news and changes that may exist. Finally, we recommend that you have patience since there is no stipulated time in which Amazon will solve your case.

Amazon Seller account suspended

In short, to fix problems with a suspended account, Amazon needs you to write a short text that must be structured in three distinct parts. First, the origin of the incidence and the causes of these must be indicated. Subsequently, it is necessary to indicate the measures that will be carried out to solve the problem and finally it is necessary to write what are the measures that have been taken so that this situation does not happen again.

In this text it is important to highlight that all the information that Amazon provides has been read, both legal and the internal regulations of the platform. For Amazon it is valuable to know that the trainings have been carried out within Seller University as well as to know that the seller has signed up for the free webinars it offers on the problem it has had. Do not forget to change the professional account to an individual account.