Competition Analysis: How to Lead the Market
Álvaro García 21 December 2015
“If you know others and know yourself, not even in a hundred battles will you be in danger.” This phrase from Sun Tzu’sArt of Warcan be applied to both war
Artículos sobre Analítica Web
A continuación mostramos nuestros principales artículos sobre analítica web, que centran en el estudio y análisis del comportamiento de los visitantes a un sitio web para realizar la mejora del mismo.
Analizamos tanto estrategias como herramientas, siempre con el objetivo de dar a conocer los avances en la medición del comportamiento de los usuarios en el entorno online. Profundizaremos en las técnicas avanzadas de análisis, ya que la mayoría de los usuarios tienen una instalación básica de Google Analytics, y no están aprovechando todo el potencial de esta magnífica herramienta.
En un entorno siempre cambiante, el Análisis Web es dinámico y creativo, y de este modo aportamos nuestro granito de arena en dar a conocer esta disciplina tan apasionante como el análisis de datos.
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Reasons to advertise in Bing Ads
Álvaro García 27 November 2015
Google has been synonymous with search for years, but other search engines lag far behind. That is the case of Bing, placed in second place and without many differences with
Extract data from Google Analytics with R
Daniel Urrutia 29 September 2015
R is an object-oriented language intended for statistical analysis. A,in all likelihood, one of the most used programming languages by statisticians and is used in many fields, from biotechnology to
Heat Maps in Web Analytics
Daniel Urrutia 4 July 2015
One of the main challenges of a web analyst is to get to know the behavior of users when they land on a website and dissect all their actions. Know
Open Web Analytics – Open Source Web Analytics
Daniel Urrutia 2 June 2015
In this blog we have already dedicated several articles to Piwik, the best known Open Source Web Analytics platform, but it is fair that we pay a little attention to
Persona Methodology in the analysis of conversion
Daniel Urrutia 19 May 2015
An effective way to optimize a site’s conversion is to use the “people” methodology. Since it is, in any optimization process, essential to know who visits your website, a correct
What is Tag Management and how it helps you in Online Marketing
Daniel Urrutia 23 March 2015
Tag Management is part of the web analytics implementation process that consists of grouping all the tags that are on a website in a single container. Since Google released its
