Marketplaces

Amazon Accelerator

Amazon Accelerator: How to Become an Official Amazon Provider

The Amazon Accelerator program allows manufacturers to launch their brands and products exclusively on Amazon. This provides a great help to such sellers because they become an Amazon Private Brandsprovider. The main objective of this program is to grow brands faster, since on Amazon they can have exclusive visibility. In addition, it helps Amazon’s product catalog grow. Table of Contents …

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Amazon Brand Referral

Benefits of Using the Amazon Brand Referral Bonus Program

Amazon’s new brand referral bonus program provides a benefit to accounts registered with Brand Registry. This bonus will apply to future referral fees on relevant purchases. To get that economic bonus, the sales that are obtained must be derived from the traffic of the ads from outside Amazon to its platform. This program can mean an increase in their sales …

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Amazon Launchpad

Amazon Launchpad, Amazon’s new program for startups

Amazon Launchpad is the new Marketplace program that the North American company has created to help startups of innovative brands and products. In this way, in addition to helping these entrepreneurs increase sales on Amazon, it is intended to publicize and promote items that are intended to facilitate day to day. In turn, members of this program have access to exclusive benefits. …

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Climate Pledge Friendly

What is Amazon’s Climate Pledge Friendly certificate and how it helps with sustainability

Amazon has a new program to recognize those products that make improvements in any aspect of sustainability. This is the Climate Pledge Friendly certificate. This certificate is awarded to products that meet a number of requirements within various sustainability criteria within a wide range of external certifications that Amazon has partnered with. The Marketplace platform has in turn created its …

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Amazon Attribution

Amazon Attribution, Amazon’s tool to measure the impact of your campaigns

Amazon Attribution is an analytics and measurement console built to help brands track their advertising performance across several different channels. Thanks to this new tool, the seller can discover how the different digital marketing campaigns that he carries out in other sales channels, outside Amazon, work and in this way help boost sales within him. At the moment it is …

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Amazon Transparency

Amazon Transparency: Amazon’s Counterfeit Protection Service

The Amazon trading platform provides different services to its sellers so that they can offer their products with guarantees for all users. One such service is Amazon Transparency,which protects brands and shoppers from counterfeiting. This Marketplace has implemented a series of controls on the products of the brands that are registered within this service. It is a proactive protection to …

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Amazon Advertising

Amazon Advertising, the best tool to sell on Amazon

Due to the enormous push that Amazon has been to promote online shopping, more and more businesses are betting on selling their products in this Marketplace. When it comes to selling on Amazon, it doesn’t matter if it’s an e-commerce or a business with a physical location. The digital transformation and popularity of Jeff Bezos’ company makes it the most profitable to …

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SEO on Amazon

How to do SEO on Amazon

To start doing SEO on Amazon we must know that the platform has its own algorithm with its ranking factors. This algorithm is called A9 and starts working before a product search is performed. It looks at different elements to determine which products are better or more relevant within the Marketplace. Some of the aspects it takes into account are the purchase history or …

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