Marketing Digital

Seasonal Moments

Seasonal Moments. How to carry out a promotional campaign

The Seasonal Moments, that term with which we encompass all the celebrations that businesses take advantage of to sell more. Valentine’s Day, Halloween, Black Friday, Cyber Monday, Christmas, Three Kings Day and, later, the sales, which have almost become just one more party. With the end of November come the most important celebrations for business and, with them, promotions. The …

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Green Washing - Social Washing

Are Green Washing and Social Washing good practices for your company?

From the well-known “image washing” two marketing techniques or strategies are born, Green Washing and Social Washing. These strategies seek to sell a socially accepted idea of your company or product, when the reality is different from the image they show. The purpose of these two practices is not to add value to the brand but to grow in sales. …

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Advertise Brand on Twitch

How to advertise your brand on Twitch

With more than 17.5 million daily users, Twitch is the streaming platform that can be a great opportunity for your marketing campaigns. Forecasts say that the audience on Twitch will grow by more than 5.9% in 2021 and this will become the year of its settlement. Although the origin of the transmissions are video games, the growth of the platform …

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Google Ads - Gallery Ads

How to Use Google Ads and Gallery Ads bidding

During this summer Google Ads has been more active than ever. First it eliminated the average position, then the accelerated form of the budget (in this case they have extended the functionality a few more days so that the accounts that used it adapt to the change), and now it gets us a new type of bid, two variations of …

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Tiktok Ads

Advertising on TikTok: How TikTok Ads works

  More and more brands are being interested in TikTok,so recently the platform has released its ad management tool for companies. TikTok Business Manager is the option for all those who want to create TikTok Ads campaigns.   It is, without a doubt, the application that grew the most during the second quarter of 2020. During the month of March it …

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Average Position Google Ads

Why the average Google Ads position disappears

The average position in Google Ads is one of the preferred metrics of the managers of the search engine’s ad accounts to optimize their campaigns. Having an indicator that reveals if an ad is shown among the top positions or needs to improve allows you to know at what points you can work to optimize campaigns. However, Google has recently …

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Google Ads Management and Optimization

Google Ads Management and Optimization in 7 Steps

Often, when you start a new campaign in Google Ads you may not be very clear about the strategy to follow or what influences the level of quality of this new account. We at Arimetrics wanted to bring you a series of simple steps to take to optimize and manage your Google Ads campaign and get your work to have …

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When digital marketing is not enough

We are in an era where digital marketing is in the spotlight of more and more students, entrepreneurs and companies. Its market both at the training and labor level is increasing, and with the proliferation of so many articles, tweets, agencies, freelancers etc dedicated to this world and that they only talk about marketing as something related to digital,I have …

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Google Ad Grants

Google Ad Grants: keys to optimizing results

If a non-profit organization is not sure if it is maximizing its advertising potential, or if it is not sure how to start making itself known by other means, there are specialized programs that can help them grow, especially through the Internet. Undoubtedly, one of the best is Google Grants, the analogue to Google Ads,but whose recipient are NGOs to …

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