Google Ads

Google Ads - Gallery Ads

How to Use Google Ads and Gallery Ads bidding

During this summer Google Ads has been more active than ever. First it eliminated the average position, then the accelerated form of the budget (in this case they have extended the functionality a few more days so that the accounts that used it adapt to the change), and now it gets us a new type of bid, two variations of …

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Google Display Mistakes

Errors to avoid in the Google Display network

Regardless of the sector or budget we have, there are a standard rule that we must follow when creating campaigns on the Google Ads Display Network. Not all accounts have the same goals or achieve the same performance, but there are common mistakes that we should avoid to improve the level of quality of the account, while not losing money …

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Average Position Google Ads

Why the average Google Ads position disappears

The average position in Google Ads is one of the preferred metrics of the managers of the search engine’s ad accounts to optimize their campaigns. Having an indicator that reveals if an ad is shown among the top positions or needs to improve allows you to know at what points you can work to optimize campaigns. However, Google has recently …

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Google Shopping Strategies

Price Segmentation: Google Shopping Strategies

In this article we are going to see one of the multiple advanced segmentation strategies that can be carried out in Google Shopping. Many of the new users of Google Shopping believe that by not having to use keywords all they will have to do is upload their stock to Google Merchants and simply dedicate themselves to raising and lowering …

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Automated Rules Google Ads

Optimizing Google Ads with Automated Rules

Today automation through algorithms is increasingly in vogue (and from my point of view overrated, since there is still no artificial intelligence that replaces a good consultant with experience and common sense), so we are going to focus on a functionality that can allow us to save time on repetitive tasks to dedicate it in those that add value to …

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Unhappy Google Ads

Unhappy with Google Ads? What advertisers are complaining about

Today it is vox populi that the vast majority of revenue that Google generates comes from advertising. More and more advertisers are publishing their ads through managers or by themselves instead of doing it through a certified Google Ads Agency, and they find that they do not meet their business objectives by sometimes investing amounts with which they could do …

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Google Ads vs Facebook Ads

Google Ads or Facebook Ads, which one you should use?

If you have an online business and want to make yourself known, without a doubt these are the two advertising tools that you will have to master or at least know, since their characteristics and usefulness are the ones that will take users to your website more quickly and they represent two essential points of support in any well-planned digital …

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Google Ads Dumping

Google Ads Dumping: Grow Before It’s Too Late

According to Wikipedia, “In economics, dumping refers to the practice of selling below the normal price or at prices below cost in order to eliminate competition and take over the market.” In short, what is said to sell at a loss to burden you with smaller competitors, and then stay with the market. This concept that seems to be very …

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Google Ads Experts

Google Ads experts: Keys to identifying them

Nowadays on the internet and due to the enormous and growing competition of the sector, it is normal to meet dozens and hundreds of experts, leaders, and specialists of absolutely everything we can imagine. Everyone tries to sell themselves as well as possible to increase their client portfolio and their prestige, but can you know or be sure that all …

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