Specialists in Amazon Brand Registry
We offer the trademark registration consulting service on Amazon. A basic requirement if you want to have advantages such as having a Brand Store, or greater control over listings.
Amazon Brand Registry Consulting
In our Amazon Consulting service one of the first questions we ask our customers is if you have made the Amazon Brand Registry of your brand. But why is it so important?
The Amazon Brand Registry is an Amazon program that provides brand protection within the platform. It allows you to legally identify yourself to Amazon customers.
Having the Amazon Brand Registrymeans many advantages within the platform such as winning disputes with resellers, exclusively registering the name and improvements in branding.
Having a registered trademark on Amazon is also a reputational advantage since it gives a plus of credibility.
Advantages of registering the trademark on Amazon
- Visibility: An Amazon study says that more than 70% of customers currently do not have a Store within Amazon. When making the Brand Registry, the brand will have a Store within Amazon with its own ulr with many customization options. This store can be generalist, that is, with the entire catalog, or it can be used to launch new products and give them greater visibility.
- Advertising:Another more than interesting reason to carry out the Amazon Brand Registry is the ability to perform more advertising actions. Without the Brand Registry, a priori, only the so-called Sponsored Products are available, (option to advertise certain products within Amazon). On the other hand, if the trademark is registered, you can also opt for the Sponsored Brands modality. It is a more effective advertising, by appearing prominent within Amazon that appears on the front line after a search, and allows you to create a banner with the logo of the brand, three products to highlight and a message
- Security:The most important reason to register a trademark on Amazon is the safety of the products. Having the Brand Registry you can control those fraudulent sellers who misuse the brand or are reselling your products without authorization. In this way, it is easier to be able to claim from Amazon any type of fraudulent activity or that you believe violates the rights of the trademark holder.
How to register a trademark on Amazon
The Amazon Brand Registry service is open to all businesses that have an Amazon Seller Central account and choose to register their brand.
To register a trademark on Amazon it is necessary to provide the following information:
- Brand Name. The name by which we want to be found on Amazon.
- Product Category on Amazon. The category of products for which we are going to position our brand.
- Distribution and manufacturing countries. In which countries our brand is distributed and in which is the country of manufacture of our products.
- Ownership of the trademark. Prove the ownership of the trademark that we are going to register.
- Trademark registration. Document accrediting the registered trademark, such as the one provided by the European Union Intellectual Property Office (EUIPO) when registering the trademark.
- Registered logo. Photograph of the name of the brand or logo. In this case, Amazon differentiates between wordmark (brand name) or figurative (logo). It must be exactly the one that appears in the registry, even though subsequent modifications have been made.
Our brand consulting service
As an agency specialized in Amazon, we offer the advisory service in Brand Registry within our services, so that our clients can not worry about their management leaving it in good hands.
Having brand protection is one way to distinguish yourself from competitors. Any trademark that has its registration with the SPTO or WIPO should have as a priority to enter this program. In addition to the protection, it grants other advantages such as having an Amazon store or the ownership of the associated listings.
Other Amazon Services
Need help registering your brand on Amazon?
Our Brand Registry services on Amazon are customized and adapted to each project. Contact us and we will study your case in detail.
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